How to Enable Rich Pins on Pinterest

Enabling Rich Pins on Pinterest for your WordPress blog is faster than you think! So don’t hesitate. Do it right now with this 3-step process on how to enable Rich Pins on Pinterest.

Rich Pins add value and a professional aspect to your pins and make them more accessible on Pinterest. If your not quite sure what a Rich Pin is, discover a little bit more about them below.

What Are Rich Pins and Why Are They Important?

Rich Pins display metadata directly from the link on the pin itself. For example, if you pin a recipe, and you are using metadata for your recipes, the pin will show information like cooking time, ingredients, star rating, etc. Currently, there are four kinds of Rich Pins:

Article: This pin links to any type of blog article, like this post you are reading for example, and can include the title, description, author, and site name.
Product: This pin links to a product page, and can include pricing, title, description, and availability.
Recipe: This pin links to a recipe post, and can include title, ingredients, cooking times, and ratings.
App: This pin allows an ios app to be directly installed from Pinterest.

The extra little details from the metadata that the Rich Pins provide boosts click-throughs to the pinned link. Additionally, Rich Pins are ranked higher on Pinterest. So it’s definitely worth the few minutes it takes to enable Rich Pins on your website.

How to Enable Rich Pins on Pinterest

1. Install the Yoast SEO plugin on your WordPress site. From your WordPress dashboard, go to Plugins > Add New. In the search bar search for Yoast SEO. Click Install Now, and Activate once completely installed.

2. On the side menu, locate SEO > Social > Facebook. Make sure Add Open Graph meta data is enabled and Save changes.

Social Yoast SEO - Enable Rich Pin on Pinterest

3. Go to Pinterest’s Rich Pin Validator. Scroll down until you find the text box that says Enter a valid URL. Here you will paste a URL of one of your posts from your blog, and then click Validate.