How to Claim Your WordPress Website on Pinterest

Claiming your WordPress website on Pinterest is simple! Here is a step-by-step process for claiming your WordPress site on Pinterest using the Yoast SEO plugin.

Why It’s Important to Claim Your Website on Pinterest

Claiming your WordPress site on Pinterest allows you to access website analytics on Pinterest. Additionally, your profile photo will be on all pins from your site. This means users are more like to visit your Pinterest page. Plus, a small globe checkmark icon will be displayed next to your site URL on your profile page, which provides further authenticity for your visitors and the content you provide.

How to Claim WordPress Website on Pinterest

The first thing you need to do to claim your WordPress website on Pinterest is to make sure you have upgraded your Pinterest account to a business account. Signing up for a business account plus verifying your WordPress site allows you to obtain website analytics from Pinterest. If you don’t have a business account for Pinterest, go here for my step-by-step guide.

If your Pinterest account is a business account, proceed to the next steps.

1. While logged into your Pinterest account on your desktop, go to the three-dot more options icon in the top right-hand corner.

2. Next select Edit Settings from that dropdown menu. Then select Claim.

3. Under Claim your website, you can add your WordPress website URL and then click Claim.

4. When prompted to Pick claim option, select Add HTML tag. An HTML tag will then appear. Copy the alphanumeric code between the quotes.

5. Now we will go paste that alphanumeric code from Pinterest into your Yoast SEO plugin. If you don’t have the Yoast SEO plugin (I use the free version), download it here.

From your WordPress Dashboard, go to SEO > Social > Pinterest. Paste the alphanumeric code in the Pinterest confirmation box and click Save changes.

Additionally, you need to go to the Facebook tab from the Social section in Yoast SEO, and make sure that Add Open Graph meta data is saved to Enabled.

6. Let’s get back to Pinterest on the Pick claim option page, and click Next. Then on the Submit for review page click Submit.

Now you wait for Pinterest to verify your site.

Once it’s claimed, the settings page has a green checkmark next to the website.

Plus, your Pinterest profile page displays a globe checkmark icon next to the website.

Tip: Make sure your WordPress site is not in maintenance mode. Pinterest will not be able to verify your site if it is.

Other Ways to Claim Your Website on Pinterest

This post only highlights how to claim your WordPress website on Pinterest using the Yoast SEO plugin, however, there are plenty of other ways to do it. Check out the instructions from Pinterest, if you do not wish to use the Yoast SEO plugin.