How to Create a Pinterest Business Account – Blog There
How to Create a Pinterest Business Account

How to Create a Pinterest Business Account

This step-by-step guide will show you exactly how to create a Pinterest business account.

Why is it Important to Have a Pinterest Business Account?

Since you are on my website, I am assuming you have a blog or online business. Well, one of the best ways to drive more traffic to your website is Pinterest. Your chances of getting more traffic to your site is boosted if you have a Pinterest business account.

Having a Pinterest business account allows you to add searchable keywords in your profile name. Plus, having a business account makes your brand or blog appear more professional on Pinterest than just having a personal account. Did I mention a Pinterest business account is free?!

Additionally, you can claim your website on Pinterest. This has a number of benefits:

  • Not only will you have access to Pinterest analytics, but you will also have the ability to view website-related analytics.
  • You can enable rich pins, which provide extra information to the pin itself. Such as the website it came from or the Pinterest profile it came from. This allows users to find more of your content easily.
How to Create a Pinterest Business Account

3 Ways to Create a Pinterest Business Account

Here are 3 ways to create a Pinterest business account. You can either create a business account that is linked to your personal account, create a new business account, or convert a personal account into a business account. Choose the method that best suits your needs.

1. Create a Business Account That is Linked to Your Personal Account

Do you already have a personal Pinterest account? These instructions will allow you to add a business account by linking it to your personal profile. That means you will be able to log in to your business account with the same username and password as your personal account. You just switch between which account you wish to use.

a. While logged into your personal Pinterest account on your desktop, go to the three-dot more options icon in the top right-hand corner. Then navigate to Add a free business account.

Add a free business account on Pinterest

b. Click Get started. From here you will be asked to fill out a few simple pieces of information: business name, type of business, business email, website link, ability to connect other accounts to your Pinterest business account (YouTube, Etsy, Instagram), interest in advertising, etc.

Create a business account on Pinterest

c. Now you have a Pinterest business account that is linked to your personal profile! Scroll down or click here to discover what you should do next.

2. Create a New Business Account

Don’t have a personal Pinterest account or want to keep your personal account separate from a business account? These instructions will allow you to create a new business account.

a. Make sure you log out of your personal Pinterest account.

b. Go to pinterest.com/business/create/

c. Enter your blog/business email and create a new password. Now hit Create account.

From here you will be asked to fill out a few simple pieces of information: business name, type of business, website link, ability to connect other accounts to your Pinterest business account (YouTube, Etsy, Instagram), interest in advertising, etc.

d. Now you have a brand new Pinterest business account! Scroll down or click here to discover what you should do next.

3. Convert a Personal Account into a Business Account

Want to make your personal Pinterest account your business account? These instructions will allow you to convert your personal account into a business account.

a. While logged into your personal Pinterest account, go to pinterest.com/business/convert/

b. Click Continue, and now you will be prompted to fill out a few simple pieces of information: business name, type of business, website link, ability to connect other accounts to your Pinterest business account (YouTube, Etsy, Instagram), interest in advertising, etc.

c. Now you have converted your personal Pinterest account into a business account!

What to Do Now

Now that you have a Pinterest Business account, let’s take a few more steps to get you up and pinning.

1. Once you’ve created your new business account and are logged in, head to the three-dot more options icon in the top right-hand corner, and then go to Edit settings.

Edit Settings Pinterest

Here you can enter more info about your business in your profile. I recommend  ① uploading a photo, ② put in a display name that includes your business name and keywords that relate to your business, ③ choose a username preferably your blog or business name,  and ④ tell us more about your blog or business using keywords that relate to your business.

2. Next claim your website. You’ll find my tutorial for this here.

3. Then enable rich pins. Click here to find out how to do that.

4. Now you are ready to start pinning!

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